I’m Julie.

I gravitate to projects that combine design, tech, and business. I love working with organizations centered around creativity, sustainability, or DEI. I’m also passionate about music, nature, and travel. I’m always looking for opportunities to learn more about and help others in these areas.

I’m currently a Product Manager for the Artist experience at Spoonflower in Durham, NC. Spoonflower is a digital textile printing company that produces custom-printed fabric, wallpaper, and home decor. We host the world’s largest online marketplace for independent surface designers.

Throughout my career, I’ve specialized in UX strategy, UX design, product management, product development, e-commerce, 3rd party marketplace integration, branding, marketing, and industrial design

My background

I’ve been an artist since I was little. My first job in high school was airbrushing at the mall.

I graduated summa cum laude from the NC State College of Design in December 2009 with a bachelor in Industrial Design and a minor in Art and Design.

After graduating from college, Adrian Matlock and I started our own business, Woodville Unltd in Durham, NC. Woodville Unltd specialized in making high-quality, custom wood jewelry using a laser cutter.

I sold my own designs as well as designed custom pieces for customers and celebrities in the hip-hop music industry. I was responsible for managing every aspect of the business including design, production, marketing, accounting, managing, and customer service.

Woodville Unltd created jewelry for Nike Black History Month, A3C Music Festival, Gym Class Heroes, Travie McCoy, UNC Basketball and Football players, Danny Green, Diplo, Major Lazer, Jean Grae, 2 Chainz, Cyhi The Prynce, J Cole, Kendrick Lamar, King Mez, Ab-Soul, Mac Miller, 9th Wonder, Rapsody, Jamla Records, Wiz Khalifa, DJ Paradime, Curren$y, Khleo Thomas, MK Asante, BroccoliCity, Beat Making Lab, WISH ATL, AGS boutique, Danny Brown, Nipsey Hussle, Janelle Monae, and TDE.

After 4 years of running Woodville Unltd, I realized that I’d learned and accomplished a lot on my own but there was a lot more I could learn from working for other successful companies. I closed Woodville in May 2014 in search of learning opportunities at other companies I admired.

While running Woodville’s website, I realized I also had a passion for UX design. In 2017, I completed Springboards UX design course and interned with Pixbit. Pixbit was a boutique firm based out of HQ Raleigh. The company was founded by Saul Flores, and Edwin Estrada, as a joint venture between design and technology. They had a team of creatives and programmers to help them design and develop iOS apps for local and national clients.

To see my work visit the links below: