Meet Julie


I’m Julie! I’m passionate about and fascinated by the intersection of design, art, tech, and business.

I’m best known for founding the laser cut wood jewelry company, Woodville Unltd, in 2010.

I’m currently working as a project manager and internal entrepreneur at Spoonflower in Durham, NC. Spoonflower is a digital textile printing company that produces custom printed fabric for DIY crafter’s around the world. We also host the world’s largest online marketplace for independent surface designers. You can check out their entrepreneurial success here

I recently finished a UX/UI design internship with Pixbit. Pixbit is a boutique firm based out of HQ Raleigh. The company was founded by Saul Flores, and Edwin Estrada, as a joint venture between design and technology. They have a team of creatives and programmers that help them design and develop iOS apps for local and national clients. You can learn more at

I love working with small businesses related to design or music culture. I am always looking for new opportunities to learn more about design and business!

Specialties: Product (Industrial) Design, UX Strategy, Product Development, E-commerce and Distribution, Branding and Marketing.

My background

I graduated summa cum laude from the NC State college of design in December 2009 with a bachelor in Industrial Design and a minor in Art and Design.

After graduating from college, my business partner Adrian and I started our own business, Woodville Unltd, in Durham, NC. Woodville Unltd specialized in making high quality, custom wood jewelry using a laser cutter.

I sold my own designs as well as designed custom pieces for customers and celebrities in the hip hop music industry. I was responsible for managing every aspect of the business including design, production, marketing, accounting, managing, and customer service.

Woodville Unltd created jewelry for Nike Black History Month, A3C Music Festival, Gym Class Heroes, Travie McCoy, UNC Basketball and Football players, Danny Green, Diplo, Major Lazer, Jean Grae, 2 Chainz, Cyhi The Prynce, J Cole, Kendrick Lamar, King Mez, Ab-Soul, Mac Miller, 9th Wonder, Rapsody, Jamla Records, Wiz Khalifa, DJ Paradime, Curren$y, Khleo Thomas, MK Asante, BroccoliCity, Beat Making Lab, WISH ATL, AGS boutique, Danny Brown, Nipsey Hussle, Janelle Monae and TDE.

After 4 years of running Woodville Unltd, I realized that I had learned and accomplished a lot on my own but there was a lot more I could learn from working for other successful companies. I closed Woodville in May 2014 in search of learning opportunities at other companies I admired.

To see my work visit the links below:

Old Woodville Site



Airbrush Inquiries Email: (only accepting special projects)
Woodville Inquiries Email: (only accepting special projects)

Julie Pitts on Social Media:

li  Instagram-logo tumblr-logo twitter_logo

Woodville on Social Media:

Instagram-logo wv  facebook-logo1av  twitter_iconwv tumblr-logowv


What I’m reading and listening to

I share a lot of articles on social media but I wanted to make a list of some of the most influential articles and podcasts I’ve come across over the past few years. Please let me know if you find any of this helpful or have other articles, podcasts or books that you recommend as well.


Top books and articles from 2016 will be here soon!

Success – NPR TED radio hour

This podcast really helped me re-evaluate the way I looked at my personal success and self worth as a reflection of my level of success. The section about grit gave me a more healthy way to look at failure along with the article below from 99U.

If You’re Not Failing, You’re Not Growing – 99U

Growth mentality. Disconnecting your failures with your self worth and realizing that you need to fail (and learn from that failure) in order to grow into the person you want to be. Each failure is a step closer to success.

Scared Of Failing? Ask Yourself These 6 Fear-Killing Questions – FastCo Design

This article helped me in a time when I was paralyzed by fear of failure.

The Source Of Creativity – NPR TED radio hour

First off, this podcast and creativity are not only for artists. Everyone is a creative. Listen to this podcast if you want to understand more about where creativity comes from and how you can be more creative in what ever it is you do.

Exhaustion is not a status symbol – The Washington Post

I grew up in a work-a-holic family culture. Exhaustion was definitely a status symbol. The competition was, who can be the hardest worker? You would think this is I am learning that it’s not healthy for yourself or for you relationships to

11 ways to avoid burn out – 99U

Burn out is something I am very familiar with. I try to do everything, all at the same time, and with 100% of my energy. It’s never works out..

No Time to Think – NY Times

Another article about being overly busy and how that affects us.

The power of vulnerability – TED Talk by Brené Brown

Brené Brown has a few talks that were really influential for me. This one and also another about shame.

“Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.”

Brené Brown on Empathy vs Sympathy

This little cartoon is perfect for illustrating the difference between Empathy and Sympathy and how one is better for actually connecting with people.

How we end up marrying the wrong people

This articles brings up many important points about relationships and marriage that are not everyday knowledge but should be. I plan to revisit every 6 months to a year to make sure I’m still paying attention to those small but crucial details that get lost in the whirlwind of love.


Also, if you can’t read all of these great articles and podcasts right now but want to later, I suggest (formerly called “read it later”). It’s a website, chrome extension and phone app that helps you save all the articles you can’t read at the moment but want to later. It lets you organize them by category tags and star your favorites so you can read them again later. I have a pretty big library of great articles in my pocket that I’ve been building over the years. I use it to help me find good things to read when I have down time and to find old articles I want to share with people.



Books (all can be found on

The E-Myth by Michael Gerber

This book is about the entrepreneurial myths. If you want to start a business or already have, READ THIS BOOK. I found it incredibly inspiring, useful and eye opening.

Anatomy of an Epidemic by Robert Whitaker

This book explains the issues with the pharmaceuticals that were developed to help with mental health issues and how short term they are helpful but long term they usually end up doing more harm then good. It also explains how the drugs were developed with little scientific testing of what they do to brain chemistry and the long term affects on patients.

This book was helpful for me because I was medicated for ADD (as well as the anxiety and depression that are commonly paired with ADD) from middle school through college and it made me rethink how I was treating my ADD. I came off all medications in Oct 2013 and have been very successful in managing my ADD using behavioral methods.