Meet Julie

Hi there!

I’m Julie. I’m passionate about the intersection of design, art, tech, and business. I also have a love for music and nature.

After graduating from NC state’s College of Design, I founded the laser cut wood jewelry company, Woodville Unltd, in 2010.

I’m currently a Product Owner inside of the Product Engineering team at Spoonflower in Durham, NC. Spoonflower is a digital textile printing company that produces custom printed fabric for DIY crafter’s around the world. We also host the world’s largest online marketplace for independent surface designers. You can check out their entrepreneurial success here

I’m also passionate about UX/UI design. In recent years, I completed Springboards UX design course and interned with Pixbit. Pixbit is a boutique firm based out of HQ Raleigh. The company was founded by Saul Flores, and Edwin Estrada, as a joint venture between design and technology. They have a team of creatives and programmers that help them design and develop iOS apps for local and national clients. You can learn more at

I love working with small businesses related to design or music culture. I am always looking for new opportunities to learn more about design and business!

Specialties: Product (Industrial) Design, UX Strategy, Product Development, E-commerce, 3rd Party Maketplaces, Branding and Marketing.

My background

I graduated summa cum laude from the NC State college of design in December 2009 with a bachelor in Industrial Design and a minor in Art and Design.

After graduating from college, my business partner Adrian and I started our own business, Woodville Unltd, in Durham, NC. Woodville Unltd specialized in making high quality, custom wood jewelry using a laser cutter.

I sold my own designs as well as designed custom pieces for customers and celebrities in the hip-hop music industry. I was responsible for managing every aspect of the business including design, production, marketing, accounting, managing, and customer service.

Woodville Unltd created jewelry for Nike Black History Month, A3C Music Festival, Gym Class Heroes, Travie McCoy, UNC Basketball and Football players, Danny Green, Diplo, Major Lazer, Jean Grae, 2 Chainz, Cyhi The Prynce, J Cole, Kendrick Lamar, King Mez, Ab-Soul, Mac Miller, 9th Wonder, Rapsody, Jamla Records, Wiz Khalifa, DJ Paradime, Curren$y, Khleo Thomas, MK Asante, BroccoliCity, Beat Making Lab, WISH ATL, AGS boutique, Danny Brown, Nipsey Hussle, Janelle Monae and TDE.

After 4 years of running Woodville Unltd, I realized that I had learned and accomplished a lot on my own but there was a lot more I could learn from working for other successful companies. I closed Woodville in May 2014 in search of learning opportunities at other companies I admired.

To see my work visit the links below:

Old Woodville Site



Airbrush Inquiries Email: (only accepting special projects)
Woodville Inquiries Email: (only accepting special projects)

Julie Pitts on Social Media:





Woodville on Social Media:

Instagram-logo wv




What I’m reading and listening to

Sometimes I share a few of these on social media but I wanted to make a list of the most influential pieces of content I’ve come across in recent years.

Please let me know if you find any of this helpful or have other articles, podcasts or books that you recommend as well.

Mental Health

I really can’t recommend Brené Brown enough… Her work has changed the way I look at vulnerability, previously as a sign of weakness and now as a sign of courage. All of her books, articles, and TedTalks are helpful for getting through any tough situation or for just getting more out of life in general. Below are ones that impacted me the most.

Dare to Lead – Book by Brené Brown

Dare to Lead, takes all the general life lessons from her work and focuses it on leadership.

“The ultimate playbook for developing brave leaders and courageous cultures. Daring leadership is a collection of four skill sets that are 100% teachable. It’s learning and practice that requires brave work, tough conversations, and showing up with our whole hearts.”

The Power of Vulnerability – TED Talk by Brené Brown

“Brené Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.”

Listening to Shame – TED Talk by Brené Brown

“Shame is an unspoken epidemic, the secret behind many forms of broken behavior. Brené Brown, whose earlier talk on vulnerability became a viral hit, explores what can happen when people confront their shame head-on. Her own humor, humanity and vulnerability shine through every word.”

Empathy vs Sympathy – Video by Brené Brown

This cute little cartoon is perfect for illustrating the difference between Empathy and Sympathy and how one is better for fostering deep connections with others.

Anatomy of an Epidemic – Book by Robert Whitaker

This book explains the issues with the pharmaceuticals that were developed to help with mental health issues and how short term they are helpful but long term they usually end up doing more harm than good. It also explains how the drugs were developed with little scientific testing of what they do to brain chemistry and the long-term effects on patients.

This book was helpful for me because I was medicated for ADD (as well as the anxiety and depression that are commonly paired with ADD) from middle school through college and it made me rethink how I was treating my ADD. I came off all medications in Oct 2013 and have been very successful in managing my ADD using behavioral methods.

Driven to Distraction – Book by Edward M. Hallowell, John J. Ratey

Smart But Stuck: Emotions in Teens and Adults with ADHD – Book by Thomas E. Brown
Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think – book by Tasha Eurich


The Source Of Creativity – NPR TED radio hour

Creativity is not only for artists or designers. Everyone is creative! This podcast explains where creativity comes from and how you can be more creative in whatever it is you do.

Success and Failure

Success – NPR TED radio hour

This podcast helped me re-evaluate the way I looked at my personal success and self-worth as a reflection of my level of success. The section about grit gave me a more healthy way to look at failure along with the article below from 99U.

If You’re Not Failing, You’re Not Growing – 99U

Growth mentality. Disconnecting your failures with your self worth and realizing that you need to fail (and learn from that failure) in order to grow into the person you want to be. Each failure is a step closer to success.

Scared Of Failing? Ask Yourself These 6 Fear-Killing Questions – FastCo Design

This article helps me everytime I’m paralyzed by fear of failure.

Time and Burnout

I’m one of those always busy, always wanting to be more productive types of people. Being a work-a-holic and burning out were badges of honor. Around 25, my body stopped keeping up and I had to figure out another way These articles and books helped me reframe my mindset on work and how I use my time.

Exhaustion is not a status symbol – The Washington Post

11 ways to avoid burn out – 99U

No Time to Think – NY Times

Make Time – Book by Jake Knapp and John Zeratsky

Make Time is not about productivity, life hacks, or time-saving tricks. It’s about creating time for what matters by rethinking the defaults of constant busyness and distraction.


How we end up marrying the wrong people – Article

This article brings up many important points about relationships and marriage that are not everyday knowledge but should be. I plan to revisit every 6 months to a year to make sure I’m still paying attention to those small but crucial details that get lost in the whirlwind of love.

The Five Love Languages

Business and Wealth

The E-Myth – Book by Michael Gerber

This book is about the entrepreneurial myths. If you want to start a business or already have, READ THIS BOOK. I found it incredibly inspiring, useful and eye-opening.

Rich Dad Poor Dad – Book by Robert T. Kiyosaki

The 4-Hour Workweek – Book by Tim Ferris

Tool for Saving Articles to Read Later

If you can’t read all of these articles, books, and podcasts right now but want to later, I suggest (formerly called “read it later”). It’s a website, chrome extension and phone app that helps you save all the articles you can’t read at the moment but want to later. It lets you organize them by category tags and star your favorites so you can read them again later. I have a pretty big library of great articles in my pocket that I’ve been building over the years. I use it to help me find good things to read when I have downtime and to find old articles I want to share with people.